Case — paid advertising
Ads that make themselves, and learn what works
My recipe app, TastyGenie, was paying £20 for every new customer on Meta. Every ad was made by hand: slow, expensive, impossible to test at any real volume.
So I built a pipeline of AI agents that script the ad, generate the presenter, assemble and caption the video, ship it, and then read the results to decide what to make next. Creative output went from a trickle to on demand.
Result
£20 → £1–3 per customer. My money, my ad account: I'll show you the dashboard on the call.